About Us

Farmer Soul is rooted in a simple belief: real ingredients, honest sourcing, and careful craftsmanship still matter.

Farmer Soul was founded by Jerald Zargarian, a Las Vegas-based entrepreneur with a background in business, supply chain management, sourcing, operations, and small-batch product development.

The brand began in Las Vegas, Nevada, in the Mojave Desert, with a backyard. It started with experimenting — growing fruits, herbs, and vegetables in the desert, where water is precious, the soil is unforgiving, and every plant that survives has earned its place. That hands-on work with living plants became the foundation for everything that followed.

That experience shaped Farmer Soul.

To this day, the backyard is still growing. Many trees now stand where there were none, and we harvest oregano, sage, rosemary, and bay leaves from our own homegrown shrubs. Over the years we have experimented with countless seeds and vegetables, even grown saffron, and kept a nettle leaf shrub. These homegrown plants are not sold to the public — they feed our own kitchen and are shared with friends — but they keep us close to the land and the ingredients we work with. What began as that personal growing practice slowly expanded into a small-batch natural goods brand focused on organic herbs, culinary lavender, raw honey infusions, traditional syrups, premium spices, and handcrafted artisan products — carefully sourced and curated from trusted growers, apiaries, and artisan partners, then handled, blended, infused, and packed in small batches.

That backyard has always been tended the slow, natural way — permaculture techniques, heavy mulching, a hot compost system, and a worm bin to build living soil, and never any synthetic herbicides or fertilizers. Healthy desert soil takes time to build, but it is the only way we know how to grow.

As Farmer Soul grew, Jerald was also introduced to the world of ethical handmade goods and fair trade supply chains, including WFTO-certified handmade products from Armenia and handcrafted goods produced through a Fair Trade Certified factory in Nepal. Farmer Soul began importing select crocheted keychains, wool goods, ornaments, and artisan pieces that reflected the same values behind the brand: human craftsmanship, natural materials, responsible sourcing, and respect for the people who make the products.

Today, Farmer Soul brings together two connected worlds: ingredients from the earth and goods made by hand.

We are not trying to be the biggest botanical company. We are trying to be one of the most thoughtful.

Our Story

Farmer Soul was built from the ground up — literally.

Before the products, before the packaging, and before the online store, there was a backyard. Growing fruits, herbs, and vegetables in the Las Vegas desert is not easy — the sun is intense, the soil can be unforgiving, and every season requires adaptation. But that is also what made the work meaningful, and it is where the relationship with real, living ingredients began.

That work became a living classroom. It taught us that quality begins long before a product reaches a shelf. It starts with the land, the grower, the harvest, the drying process, the storage conditions, and every decision made along the way.

Jerald Zargarian brings a graduate background in supply chain management and business, along with hands-on experience in sourcing, operations, inventory management, logistics, supplier evaluation, and process improvement. That professional foundation shapes how Farmer Soul operates: with structure, accountability, documentation, and attention to detail.

But Farmer Soul is also deeply personal.

It is about honoring simple ingredients. It is about choosing raw honey with character. It is about selecting lavender that smells clean and floral, not dull or dusty. It is about offering herbs that feel close to the land they came from. It is about supporting handmade goods that carry the skill and story of the people who made them.

From organic lavender buds and mullein leaf to elderberries, rosehips, saffron, raw infused honey, crocheted keychains, wool ornaments, and artisan gifts, every Farmer Soul product reflects the same philosophy:

Nature does not need to be overcomplicated. It needs to be respected.

Our Sourcing & Quality Standards

At Farmer Soul, sourcing is not an afterthought. It is one of the most important parts of our work.

We carefully evaluate the ingredients, materials, and finished goods we bring into our brand, looking at origin, quality, aroma, appearance, documentation, supplier reliability, ethical practices, and suitability for the intended use. Our goal is to offer products that are clean, authentic, thoughtfully sourced, and responsibly handled — whether they are organic botanicals, culinary lavender, raw honey infusions, premium spices, or handmade artisan goods.

When reviewing raw ingredients and products, we consider:

Botanical identity — making sure the plant, herb, or spice is properly identified by common name and, when appropriate, botanical name.

Origin and traceability — understanding where the ingredient or product comes from and how it moves through the supply chain.

Organic status — sourcing certified organic ingredients when available and clearly communicating product-specific details.

Sensory quality — evaluating color, aroma, texture, cut size, freshness, and overall condition.

Supplier practices — working with growers, importers, producers, and artisan partners who take quality, ethical sourcing, and proper handling seriously.

Batch documentation — reviewing available records such as certificates of analysis, certificates of origin, organic documentation, and supplier statements when relevant.

Purity and simplicity — prioritizing single-ingredient botanicals and avoiding unnecessary additives, fillers, artificial colors, artificial flavors, or shortcuts.

Craftsmanship and fairness — for handmade goods, looking for skilled artisan work, natural materials, fair production practices, and a clear human story behind the product.

For ingredients such as organic culinary lavender, we look for clean aroma, vibrant natural color, proper drying, and suitability for tea, baking, sachets, and home use.

For herbs such as mullein leaf, nettle, lemon balm, rosehip, elderberry, hawthorn, and dandelion root, we focus on identity, handling, cut quality, freshness, and traditional use as loose botanicals for tea, syrups, infusions, and home preparations.

For premium spices such as saffron, we take extra care. Saffron is one of the most commonly adulterated spices in the world, so we pay close attention to batch identity, color, aroma, origin, supplier documentation, and visible quality indicators before offering or discussing it with our customers.

For honey-based products, our focus is on raw honey character, slow infusion, and simple ingredient lists. Our honey is sourced from trusted American apiaries — family-run operations in established honey regions known for clean, floral honey. Our infused honeys are crafted in small batches, allowing botanicals and spices to develop flavor naturally over time rather than relying on artificial flavoring or heavy processing.

For handmade goods, including crocheted keychains, wool ornaments, and artisan gifts, we value craftsmanship, natural materials, ethical production, fair trade principles, and the human story behind the work.

Small-Batch Craftsmanship

Small batch is not just a phrase for us. It is how we stay close to the product.

By working in smaller quantities, we can pay attention to the details that often disappear in mass production: how an herb smells when the pouch is opened, how honey changes during infusion, how lavender looks in a sachet, how saffron threads appear in a batch, and how a handmade item feels in the hand.

Small-batch work allows us to make better decisions. It gives us the flexibility to improve, adjust, and refine. It also keeps us connected to the ingredients, the process, the maker, and the customer.

Farmer Soul products are selected, packed, blended, infused, imported, or curated with care. We believe that care is something people can feel.

Our Editorial & Transparency Commitment

Farmer Soul publishes educational content because we believe customers deserve more than product listings. They deserve context.

Our botanical guides, ingredient articles, recipes, and sourcing notes are created to help readers better understand herbs, spices, lavender, honey, handmade goods, and traditional natural ingredients. We aim to make our content useful, honest, and grounded in real agricultural, botanical, culinary, historical, sourcing, and supplier-based information.

Our educational content is written and reviewed by Jerald Zargarian and the Farmer Soul founding team, drawing from hands-on experience in sourcing, product handling, small-batch production, supplier communication, artisan partnerships, and customer questions.

Our editorial standards are simple:

We research before we write.

We separate traditional use from modern scientific evidence.

We avoid exaggerated health claims.

We clearly describe ingredients, preparation methods, sourcing details, and quality considerations.

We update content when better information becomes available.

We keep educational content connected to real sourcing, handling, product development, and customer experience.

Farmer Soul content is managed directly by the founding team, not by anonymous content farms. Our articles reflect the same care we bring to our products: practical, grounded, transparent, and respectful of the ingredients and makers we discuss.

We are also clear about what our products are — and what they are not. Our herbs and botanicals are offered for culinary, tea, craft, home, and traditional-use purposes. Our educational content is not medical advice and should not replace guidance from a qualified healthcare professional.

Trust is built through accuracy, restraint, and consistency. That is the standard we hold ourselves to.

Rooted in Nature. Built with Discipline. Crafted with Care.

Farmer Soul exists at the meeting point of two worlds: the practical world of operations, sourcing, and quality control, and the quieter world of plants, honey, wool, soil, and handmade goods.

We believe both matter.

A soulful brand still needs discipline. A natural product still needs standards. A beautiful ingredient still needs careful sourcing. A handmade product still needs respect for the person who made it. A small business still needs accountability.

That balance is what makes Farmer Soul who we are.

From our beginnings in a Las Vegas backyard, in the Mojave Desert, to the products we now offer across the country, our mission remains steady: to bring people closer to simple, honest, nature-rooted goods made with respect for the land, the grower, the maker, and the customer.

Farmer Soul — rooted in nature, crafted with care.